Mobile Photography & Videography for Beginners

Course Objectives

Upon completion, participants can expect to be able to:

Capture high-quality photos and videos using their smartphone camera.

Understand current trends and best practices on Facebook, Instagram, TikTok, LinkedIn, and YouTube.

Compare and contrast simple and professional video editing techniques.

Identify the elements that contribute to viral video content, particularly in food videography.

Develop an effective video marketing strategy for their business or brand.

Create engaging video content for YouTube and Instagram.

Utilise free applications to produce media assets for their company.

Implement social media platforms to reach Singapore's active social media users.

Create effective social media campaigns to increase engagement and brand awareness.

Course Outline

Day 1

Learn about basic mobile phone functions, basic apps, and usage.

Experiment with a camera and basic apps for mobile phone videography and photography.

Introduction to basic social media apps, how to use them, prevent mistakes, etc.

Basic usage of videography, photography, and using them for social media.

Understand your target audience and how to reach out to them on social media.

Learn how to create an effective social media content calendar to engage your audiences.

Learn and understand PDPA, IP, copyright, and how to avoid infringement on social media platforms.

Understand the positive and negative impacts of social media and learn how to keep up with new trends.

Day 2

Evaluate various social media marketing platforms available and choose the right platforms suitable for you to grow and improve your business.

Learn about the features available on Facebook, Instagram, LinkedIn, and YouTube to maximise business opportunities.

Explore popular third-party productivity tools that can help you manage multiple social media platforms better.

Learn how to use free software on a smartphone to create content suitable for use on social media platforms.

Learn how to build an active community on social media by developing community engagement activities such as lucky draws and contests.

Understand how to engage and encourage your community to contribute content to your social media.

Learn how to use positive reviews and user-generated content to get more business.

Learn how to set measurable goals and analyse traction and results.

Course Benefits

Accreditation: Quality-assured Statement of Attainment (SOA) to enhance your career prospects

Career Impact: Boost your qualifications and job opportunities in the marketing industry

Mode of Assessment

Written and Practical Assessment

Certification & Validity

Participants who fulfil all requirements of this video editing and videography course will receive a Statement of Attainment (SOA) issued by SkillsFuture Singapore (SSG).

The SkillsFuture certification from this video editing and videography course is a lifetime certificate with no expiry date that does not require renewal.

Pre-requisites

Aged 21 and above

Have basic computer literacy Level 2

Have minimum GCE “N”, “O” or “A” Level / NITEC or a diploma qualification and minimum 2 years of working experience;

Have an understanding and working knowledge of sales and marketing principles/practices and

Have an English language proficiency equivalent or higher of any of the following – GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet based total) 46-59.

What equipment do I need for this videography course?

You only need your smartphone! This course is specifically designed to leverage the capabilities of your mobile device for both videography and editing. We will cover basic filming techniques and introduce you to free applications available on your smartphone, ensuring you can create compelling video content without the need for expensive professional equipment.

Is this videography course suitable for complete beginners in video creation?

Absolutely! This course is tailored for individuals with no prior experience in video production or editing. We will start with the fundamentals, guiding you through camera functions, basic photography techniques, and easy-to-use editing applications.

Can I use SkillsFuture credits for this video editing & videography course?

Yes, this video editing & videography course is SkillsFuture eligible, meaning that eligible Singaporean citizens and Permanent Residents can utilise their SkillsFuture Credit to offset the course fees. This is similar to how you can use SkillsFuture credits for our TikTok Course and UAV/Drone Pilot Course.