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Selling on Shopee - Shop Setup, Marketing, Operation & Analytics

This Shopee course for sellers will guide you on how to set up Shopee shop & develop detailed e-commerce campaigns. SkillsFuture Credit Eligible.

Selling on Shopee - Shop Setup, Marketing, Operation & Analytics

Available locations

No location has been published for this course yet. Please contact us if you need a specific venue.

Course Outline

Course Outline

Course Objectives

Many traditional SMEs and start-ups in Singapore face challenges in reaching customers and effectively selling online. Instead of investing significant time and resources into building and marketing a standalone website, businesses can leverage the existing customer base of established online platforms like Shopee.

This Shopee course empowers participants to:

Develop detailed e-commerce campaigns specifically tailored for online platforms such as Shopee, utilising their integrated marketing and analytical tools.

Gain the flexibility to focus on Shopee during the workshop, enabling them to establish real, actionable plans for their e-commerce presence immediately after the course.

Acquire the knowledge and strategies on how and where to ethically source the best products for their Shopee store, ensuring a competitive edge.

Comprehend the end-to-end process of becoming a successful Shopee seller, from initial shop setup to advanced marketing and operational strategies.

Boost their digital marketing skills and enhance their career prospects within the rapidly growing e-commerce sector.

Course Content

NoModuleDetails1.Why EcommerceWhy should you be going into ecommerce?Building the business case – budgeting, projections, and acumenChoose the right platform partner: Why should you sell on Shopee2.Setting Up Your Shopee ShopSet up your business’s presence and users on ShopeeSet goals, budgets, routines, and activities for your Shopee businessHandle platform transactions and feesShip out customers’ orders in the system3.Ecommerce MarketingList products effectively to increase sales on ShopeeEmploy marketing tools on ShopeeManage the company’s social media presence in relation to the ecommerce efforts4.Improving Your Ecommerce BusinessTrack conversion rates and the success of online marketing campaignsRefine ecommerce campaign goals, targets, and tactics

Mode of Assessment

Assessment Mode: Open-Book Summative

Assessment Methods and Duration:

Practical Performance (Individual Project ) - 1 hour

Written Assessment - 1 hour

Certification

Participants who are assessed as Competent will receive a Statement of Attainment (SOA) issued by SkillsFuture Singapore (SSG).

Requirements

Requirements

Pre-requisites

Admission requirements:

At least 1 GCE ‘N’ Level Pass

Have at least 1 year of working experience in a commercial company (preferably in sales and marketing)

Be proficient users of either a Windows or Apple laptop

Be able to read, write and speak English at WSQ Workplace Literacy (WPL) Level 4

Be able to manipulate numbers at WSQ Workplace Numeracy (WPN) Level 4

Learners who do not qualify in terms of education but have the relevant working experience will be admitted on a case-by-case basis, subject to approval by the Management Representative (MR)

Attire

Comfortable and smart casual attire is recommended for this course.

Course Overview

Course Overview

This Shopee seller course is designed to equip participants with the essential skills to successfully set up and manage an online shop on Shopee. Through this course, learners will develop detailed e-commerce campaigns, leveraging Shopee's powerful built-in marketing and analytics tools. Shopee stands as one of the largest and most dynamic online marketplaces in Southeast Asia, making it a prime platform for businesses to thrive.

Who should Attend

This Shopee seller course is ideal for:

Anyone interested in leveraging the power of e-commerce to reach a wider customer base in Singapore.

Aspiring entrepreneurs and business owners looking to establish an online presence on Shopee.

Existing online sellers who wish to optimise their Shopee shop’s performance and marketing strategies

Individuals seeking to acquire in-demand e-commerce skills to enhance their career prospects.

Marketing professionals aiming to understand Shopee's platform for effective digital campaigns.

Training Setting

Our course is conducted in a classroom setting, providing an interactive and engaging learning experience.

Toa Payoh Central: Blk 190 Toa Payoh Lorong 6, #02-514 Singapore 310190 (Above KFC)

Jurong East Central: 2 Venture Drive, Vision Exchange, #07-23 Singapore 608526

Tampines Central: 300 Tampines Avenue 5, NTUC Income Tampines Junction #07-05, Singapore 529653 (Opposite Our Tampines Hub)

FAQs

FAQs

What will I learn in this Shopee seller course?

This Shopee seller course covers everything from setting up your shop, listing products effectively, employing Shopee's marketing tools, managing operations, and analysing sales data to refine your strategies. It's a holistic approach to becoming a proficient Shopee course graduate.

Is this Shopee course eligible for SkillsFuture Credits?

Yes, this Shopee course is eligible for SkillsFuture Credit. Singapore citizens can utilise their SkillsFuture Credits to offset the course fees, making it an affordable opportunity to gain valuable e-commerce skills.

What kind of support does Shopee provide for sellers?

Shopee offers various support mechanisms for sellers, including Seller Centre resources, Shopee University tutorials, and a dedicated customer service team. This Shopee seller course will guide you on how to best leverage these resources to your advantage.

How can I improve my product visibility on Shopee?

Our Shopee course provides in-depth strategies for increasing product visibility, including optimising product listings, utilising Shopee Ads, participating in campaigns, and engaging with buyers. You'll learn the techniques to make your products stand out in a competitive marketplace.

Will this course help me with sourcing products for my Shopee store?

Yes, this Shopee seller course includes valuable insights and strategies on how and where to source products, helping you identify profitable niches and reliable suppliers for your Shopee store.

Upcoming classes

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